"GIVE LIFE" BY TURNING WASTE INTO SHAPE
MODECO is Japanese eco-friendly innovative fashion accessory label makes fashionable products out of industrial waste material (leftover, out of date or irregular).
It started in 2008 after creative director Hiroyuki Mizuno, realized that many materials in good condition, were discarded as wastes. With having the passion to reuse or "give life" by turning those materials into completely new and wearable products, gave him the motivation to start making products.
100% Japanese made and Individually hand-made, MODECO products are all one of a kind and uniquely made out of discarded and unused materials such wooden floor tiles, curtains, thrown-away apparels and leather, and even un-thought of items like fireman uniform and seat necktie.
The products from MODECO do not only bring forth a message of environment sustainability but are also functional and stylish, adding "new value" to reused materials.
PRESENT NEW CHOICE IN LIFESTYLE
There are various environmental issues such as global warming, but it is endless discussion on what can be done to reduce environmental load. At MODECO, we are not talking about rocket science, instead, we want to keep it simple by valuing resources and whether old or new, it’s a waste to dispose. From there, we turn the materials into shape.
Sustainability has become trendier more than ever. Particularly in the automobile industry and infrastructure, eco-friendliness is now the standard and this can be seen in our daily life. However due to the shorter history of "eco-culture" there are not many advocates in the fashion industry, and sustainability aspects are not featured as part of people's lifestyle.
MODECO products combine elegance and casualness conveying a smart aura for people by just carrying the bags. Our streamlined designs are suitable for anyone.
MODECO products express an advanced, smart lifestyle, and a new form of fashion value based on ecology, "upcycle" and waste materials.
ONCE A LIFE TIME DESIGN
Creative director Hiroyuki Mizuno didn't receive any formal training and neither did he go to a fashion school prior to establishing MODECO. In fact, he was once a musician who had a steady career. However, his love for making things proved stronger and coupled with inspiration drawn from raw materials, he left making tunes and harmonies to creating brand new bags out of waste materials.
To Hiroyuki, the materials themselves inspired him to design. Each discarded item to him tells a story and features its very own pattern. He enthuses, "my current design concept is to value every single discarded item I encounter. Each material has its own design and it’s a personal motto of mine to recognize this individuality and in turn, turn it into a brand new product. Discovering each materials and its pattern can be a once-life-time experience. Therefore at MODECO, it goes against the usual production practice by basing its design on a bag on the material found, for an added sense of individuality."
He adds, "beyond that, it is very important to my creative team and I to ensure that each bag we make reflect a social issue on top of the appeal that it has."
ADDING A NEW VALUE TO REUSED MATERIALS
Giving a shape to waste and making it bag with entirely new added value is not recycling but it is called "upcycling". It is more than just ecology as it gives the material a new value.